Welcome to A New age in Menswear:  

Purposeful nanotechnology integrated into men's classic garments, a game changing water and stain repellent collection.

watch THe Kelby & Co. Difference:

 

 #CHASEWITHWATER

When spills occur, allow the liquid to roll off the garment and if anything remains, a small amount of water will wash it away.   Go behind the scenes here.